The 15 Best Mascaras of 2025, Tested and Reviewed for Flawless Lashes

As we venture into 2025, the beauty industry continues to innovate, presenting us with an array of mascaras that promise to elevate our eyelash game. From waterproof formulas to volumizing wands, the choices seem endless. After extensive testing and reviewing, we’re excited to present the 15 best mascaras of 2025, each scrutinized for their ability to transform lashes from ordinary to extraordinary.

In the quest for perfect lashes, it’s essential to know what sets a superior mascara apart. A stellar mascara not only provides drama and volume but also stands the test of time without smudging or flaking. Whether you’re looking for a subtle enhancement or a bold statement, this roundup will guide you to your ideal match.

What are the key features to look for in a mascara?

When hunting for the best mascara, several features are non-negotiable. A quality brush ensures precise application, while a smooth, buildable formula allows for versatile looks. Ingredients matter too – nourishing components can help condition lashes, and hypoallergenic options are essential for sensitive eyes. Lastly, consider the removal process; a good mascara should be long-lasting yet easy to take off at the end of the day.

It’s not just about the formula, but also how the mascara performs in real life. Does it resist clumping? How well does it layer? These are questions to keep in mind. Additionally, innovation is key; look for mascaras that bring something new to the table, be it through their brush design or groundbreaking ingredients.

From affordable mascaras that perform to high-end splurges, ensure that the mascara you select aligns with your personal eyelash goals and lifestyle needs.

Which are the top 5 mascaras of 2025?

The year 2025 has been a game-changer for mascaras. Among the multitude we tested, five products stood out for their exceptional performance:

• Thrive Causemetics continued to impress with their lash extension technology.
• Maybelline mastered the balance of affordability and quality.
• For luxury seekers, Dior offered unparalleled elegance and efficiency.
• Too Faced remained a favorite with their innovative formulas.
• And Rare Beauty introduced a game-changing wand that promises the perfect curl.

These top contenders all boast unique features, such as buildable volume and defining wands, catering to a variety of lash preferences. Whether you’re looking for a dramatic flair or a natural look, these mascaras deliver.

How do you determine the best waterproof mascara?

The search for the best waterproof mascara can be daunting, but the key lies in its longevity and ease of application. A good waterproof mascara should withstand tears, sweat, and even a dip in the pool, all while maintaining its integrity.

Application is just as critical – the formula should glide on smoothly without tugging. And when the day ends, it should come off with minimal effort, preventing any potential damage to your natural lashes.

We tested several brands under various conditions, and the results were clear: a few waterproof mascaras did indeed stand the test of time and elements, providing wearers with the confidence that their look would remain pristine.

What makes brown mascara unique?

As best brown mascara options for a no-makeup look grow in popularity, it’s worth exploring what sets them apart. Brown mascara offers a softer, more natural effect compared to its dramatic black counterpart. It’s particularly flattering for light-colored lashes and daytime wear, providing definition without the intensity.

Those seeking an understated charm or a more professional, subtle enhancement will find brown mascara to be a perfect fit. It’s about achieving a look that’s polished and put-together, with a focus on elegance over exaggeration.

In our roundup of the 15 best mascaras of 2025, we’ve included options that showcase the beauty and versatility of brown mascaras, ensuring there’s something for everyone.

How do I apply mascara for maximum impact?

Applying mascara is an art, and with the right technique, you can achieve maximum impact. Start by curling your lashes to create a lifted base. When applying mascara, wiggle the wand at the base of your lashes and pull through to the tips to coat each lash evenly.

For added volume, apply multiple coats, but be sure to do so while the mascara is still wet to avoid clumps. And don’t forget the corner lashes – they can make a world of difference in opening up the eyes.

Expert tip: use a clean spoolie to separate lashes between coats, ensuring each lash stands out. With these techniques, your lashes will look fuller, longer, and simply stunning.

What are the best drugstore mascaras of 2025?

In the realm of drugstore mascaras, 2025 has seen some remarkable products that rival even their luxury counterparts. What’s impressive is the high quality these mascaras offer at an accessible price point.

We’ve tested a plethora of options, and several drugstore mascaras have earned their place in our top 15 list. They’ve demonstrated exceptional performance in volumizing, lengthening, and withstanding everyday challenges – all without breaking the bank.

These drugstore finds are perfect for both makeup novices and aficionados looking for reliable and budget-friendly options that still deliver the desired lash effect.

Related questions about choosing and using mascaras

Which is the best mascara in 2025?

Identifying the best mascara in 2025 depends on your individual needs. However, our extensive testing has shown that certain mascaras stand out for their universal appeal, providing a balance between volume, length, and durability.

Consider what you value most: Do you need a smudge-proof option for long days? Or are you seeking a mascara that captures the essence of the latest beauty trends? The best mascara for you is one that meets your specific criteria while also offering the ease of use and quality you deserve.

What is the highest rated mascara in the world?

The title of highest rated mascara in the world is contentious, as various factors such as regional preferences and eye shapes come into play. However, certain brands consistently receive acclaim for their groundbreaking formulas and innovative applicators that cater to a wide audience.

Among the global favorites are those that provide dramatic lengthening and volumizing effects without compromising the health of your natural lashes.

What is the best mascara for older eyes?

When it comes to the best mascara for older eyes, the focus is on formulas that offer lift and definition without settling into fine lines. Hydrating ingredients are a plus, as they help prevent flaking and keep lashes looking youthful and vibrant.

Additionally, mascaras with ergonomic wands can make application easier, ensuring that even those with less steady hands can achieve a flawless look.

Is mascara out of style in 2025?

Far from being out of style, mascara continues to be a staple in every makeup bag in 2025. The trend is towards innovative formulas that cater to a more natural look, like the best brown mascara options for a no-makeup look, which are gaining popularity for their subtle enhancement.

Mascara is an indispensable tool for defining and accentuating the eyes, and it’s clear that its place in the beauty world remains unchallenged.

As we conclude our exploration of the 15 best mascaras of 2025, tested and reviewed, it’s evident that the perfect mascara can make a world of difference in one’s appearance. Whether you prefer a waterproof warrior, a volumizing virtuoso, or a natural-looking nurturer, this year’s offerings ensure that you’ll find your lash match. Keep these insights and tips in mind to make an informed decision and enjoy the transformative power of a great mascara.